PRESS
You've seen GoAutoAds vehicles on our streets, but our ads also generate buzz in the newspaper. Here's the latest news about some of our innovative marketing campaigns.
Max Mobile Wins Best Decal Award
HomeGain Max Mobile driving around Times Square in New York City.
Congrats to HomeGain’s Max Mobile in the NYC area for winning “Best Decal” on August 17, 2009 at Metro Auto Squad’s Street Wheels’ show!
‘Best Decal’ was a new award for Metro Auto Squad. “All the attention was on our car,” said the Max Mobile driver. “The gorilla made it a must see for everyone that were in attendance, especially children.”
The driver added: “Driving an ad car for the past six months has taken some getting use to, but I now love waving at everyone on the road.”
Max Hits the Road in New York
HomeGain Gorilla, is taking a spin around the streets of New York. Max is on a Find a Realtor/What’s My Home Worth? tour that encourages New Yorkers to find and compare New York Realtors or to look up home prices on HomeGain’s instant home valuation tool. This is Max’s first motor tour since hitting the streets of San Francisco and Phoenix last year.
Max’s driver, Hoke Wolliz, is handing out free Home Sale Maximizer brochures, a useful tool for anyone planning to sell their home.
If you spot Max, let us know!
Better yet, send us a photo of the “Max Mobile” and we’ll send you a Max gorilla of your own.
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Spot Max! Orange Gorilla Cruising Around San Diego
With summertime here, Max decided to hit the surf and cruise around sunny San Diego, California, in a truck that could fit all his surf boards.
By November, when the National Association of REALTORS® (NAR) Annual Conference is scheduled, Max will be very familiar with the area!
Have you seen Max on the road?
Let us know and you’ll receive a cute and cuddly Max gorilla of your own!
Affordable, Targeted Advertising Helps Companies During Hard Times
ALAMO, Calif. – April 9, 2009 – Helping businesses find low-cost ways to reach customers, Go Auto Ads, which labels itself a “modern era advertising company,” provides high-profile, targeted advertising using colorfully wrapped cars with drivers. Both locally and nationwide, vehicles wrapped with messages that get attention are delivered with drivers who meet clients’ demographics.
During difficult times, it pays to use low-cost, high-impact, targeted advertising,” said Go Auto Ads’ Chief Executive Officer Matt Everett. “We produce traceable leads. At the same time, we build brand image and brand awareness.”
Go Auto Ads matches the habits of drivers with modern vehicles to the demographics of its clients. Drivers fill out surveys to join its program. The firm matches their driving habits, locations visited and areas driven to clients’ targeted audiences. Drivers pass out literature and, by arrangement with clients, bring wrapped cars to special events.
“As an added benefit, this is a low-cost way to make a major impression at a public event,” Everett pointed out.
Accountability is provided with advanced, online lead tracking services.
“With a unique phone number for each ad, clients can trace responses through our Website,” Everett said. “We also offer call and missed call recording services. In addition, with our low-cost GPS tracking option, clients can check vehicle placement at all times. Our high-tech services add to our advertising effectiveness. These modern features can help all clients, large and small.”
“Go Auto Ads introduced us to a cost effective new form of outdoor advertising,” said Philip Hall, Director of Marketing at Borrego Solar. “The professionally wrapped cars gave us maximum visibility at below market rates. We were able to select the route, car make/model, and drivers to increase lead generation, raise brand awareness, and build our business in the Northern and Southern California markets.”
“They consistently find us drivers that fit our target audience,” adds Jessica Gopalakrishnan, Marketing Director at HomeGain. “Our national fleet of vehicles sporting the HomeGain orange gorilla is eye-catching and effective! It's affordable marketing with high exposure of our company's brand.”
In the August 27, 2007 issue of New York Times, ARD Ventures claims, through its study, that more than two million impressions per month can be generated per message-wrapped vehicle. Compared with traditional forms of advertising, it provides the lowest cost per thousand impressions. Reportedly, for the age 25 to 54 markets, the potential reach is 98 percent.
Advertising with Go Auto Ads starts at $350 monthly for a partially wrapped vehicle with driver. Various styles, right up to the full vehicle wrap, are available. Go Auto Ads designs high-impact ads to client satisfaction. For more information about Go Auto Ads, or to sign up for its targeted advertising services, call 800-227-1180 or visit www.GoAutoAds.com.
Press Inquiries: press@goautoads.com